Job Post Essentials: Top 10 Must-Haves in Job Advertisements

Job Post Essentials: Top 10 Must-Haves in Job Advertisements

More and more competitors are entering the job market, making searching for top talent even more competitive. As candidates look for various job opportunities with similar roles and responsibilities, standing out among countless job opportunities and finding the right strategies to bring more talented individuals to your company becomes a priority.   

Luckily, you can attract candidates at the beginning of their job search—by captivating them with your job advertisements.  

The Impact of a Well-Crafted Job Post 

As a leader aiming to build a high-performing team, crafting appealing job posts is crucial. Though often overlooked, the quality of your job ads significantly influences an applicant’s interest and decision to apply. Here are the reasons why you need to become an employer of choice:  

1. Increases Application Quality 

Since candidates will have a clearer picture of expectations and requirements, they will have a better understanding of whether they qualify for the role and the company. Moreover, this reduces the chances of getting an application from applicants who don’t meet the requirements and qualifications, making the hiring process smoother.   

2. Reflects Company Culture  

The language and details included in a job post provide clues about a company’s values, norms, and environment. Candidates get a preview of the culture simply by reading through your listings. If you can accurately showcase your company culture, applicants can quickly assess if they’ll thrive and succeed in your company.   

3. Enhances Brand Image  

Job posts communicate what it may be like to work at an organization before candidates even apply. A positive candidate experience can elevate perceptions of your employer brand. Candidates also share job posts online, increasing your chances of reaching more potential talent. 

4. Sets Realistic Expectations  

Vague, unclear, or misleading job posts often lead to candidates feeling disappointed or deceived after getting hired. This leads to higher turnover rates and the need to hire new people again.  

To prevent this, detail each role and its requirements. By being thorough in job advertisements, you can align the candidate’s expectations with the realities of working with your company.  

5. Saves Time and Resources  

The effort invested in making quality job posts ultimately minimizes misunderstandings and the need for clarification. Moreover, well-matched candidates tend to stay with an organization longer once hired. This is cost-efficient compared to constantly hiring and searching for candidates.  

Top 10 Must-Haves in Your Job Advertisements

While a clear job title attracts candidates, it can’t be expected to tell the entire story of the open role. To attract top talent and capture qualified professionals, you need to create clear and engaging job posts. This will give potential employees a full view of the job and the workplace environment. Consider these 10 must-haves in job listings: 

1. Engaging Job Summary  

An engaging job summary acts as the initial hook for potential candidates. It quickly introduces the position while still capturing the essence of the role and key responsibilities. However, try to balance your summary’s relevance and length. While you can benefit from a compelling summary, a long job ad may cause potential candidates to lose interest. 

Creating an eye-catching ad can inspire applicants to finish reading your job posts. It can spark interest and encourage qualified candidates to continue exploring the opportunity at your company.  

2. Requirements and Qualifications  

Outline the job requirements and qualifications clearly to attract candidates with the right skill sets. This provides transparency about the role’s demands and can help potential applicants assess their suitability. 

Explicitly listing requirements sets the foundation for a targeted pool of candidates who meet the essential criteria. This lessens the number of candidates who aren’t a good fit for your company and your open role.  

Although listing qualifications is essential, remember not to overdo your list. Complicated requirements may limit your candidate pool to the point where no one applies at all. Simply include the essential skill sets and qualifications the role will need.  

3. Specific Job Responsibilities  

Once candidates are sure they fit the criteria, they may want a picture of how their day would look like in your organization. This is why listing detailed responsibilities is important.  

Include daily responsibilities and core duties in the advertisement to help the candidate associate with the position. This will help clarify and prepare candidates as they understand more about the role, giving them a clear vision of their contributions to the organization. 

4. Location and Work Arrangements  

Many employees consider work arrangements and circumstances as one of the main factors to look for in a job. According to a study by Buffer, 98 percent of professionals would like to work remotely or have a flexible working arrangement for the rest of their careers.1  

Considering this, it’s essential for your job listing to specify your company location and the work arrangements you offer. Whether the role is based in an office, allows for remote work, or follows a hybrid model, this information aids candidates in evaluating their ability to fulfill the job requirements.  

This also prevents wasting resources on interviews that would ultimately fail because of a misalignment of expectations regarding work arrangements.  

5. Company Culture and Values  

Detailing the company’s culture and values goes beyond mere branding. It offers potential candidates a glimpse into the work environment, helping them assess if they align with the organization’s culture and practices.  

This transparency can attract candidates who resonate with the company’s values, bringing in more employees who fit well into your organization. It will also foster a sense of belonging since they share the same values and principles, allowing new employees and existing workforce to collaborate harmoniously with one another.  

6. Inclusive Language  

Inclusive language is a powerful tool for creating an environment that embraces diversity. It appeals to people from different backgrounds. 

By consciously choosing words that appeal to a broad audience, employers signal their commitment to equal opportunities. This inclusivity attracts a diverse pool of candidates while contributing to a more innovative and dynamic workplace. Here are a few examples of how you can make your job posting inclusive: 

  • Use “team” instead of “guys.” 
  • Use “staff” or “workforce” instead of “manpower.” 
  • Use “person with disability” instead of “disabled people.” 
  • Use “senior” or “junior” instead of “old” or “young.” 
  • Use “fluent speaker” instead of “native speaker.” 
  • Use “chairperson” instead of “chairman/woman.” 

7. Diverse Considerations  

Actively considering diversity in job posts reinforces the commitment to building a workforce that reflects a variety of perspectives and backgrounds. More than just compliance, providing diverse considerations for different needs opens doors to talent pools that other companies may not consider.  

For example, being open to flexible work based on an employee’s needs can help you attract exceptional talent who have responsibilities in their personal lives. You can also offer personalized benefits like providing physical accommodation, educational benefits for personal development, or childcare support for those with families. 

8. Opportunities for Growth and Development  

Many professionals nowadays are looking for more than a source of income. They are looking for companies that can help them grow and improve their craft.  

By highlighting growth opportunities and offering development programs or training, you can attract dedicated and passionate candidates who want to succeed in their careers. You also foster a culture of continuous improvement and invest in your employees’ professional growth and capabilities. 

9. Benefits and Incentives  

Communicate comprehensive benefits and incentives to provide a holistic view of the employment package and benefits.  

Aside from the base salary, candidates review the overall compensation, including health benefits, retirement plans, and additional perks. Clearly communicating these elements enhances the attractiveness of a job opportunity, contributing to the overall satisfaction and well-being of employees.  

By analyzing the benefits and incentives you offer, candidates are also given hints about what you value as an employer. For example, providing mental health breaks shows a commitment to employee well-being. Growth opportunities or leadership training show your dedication to employee growth and career success.  

10. Salary Information  

A study reveals that 74 percent of candidates want to see the salary information in job listings.2 This even ranked above others like existing employee ratings and work arrangements, suggesting that candidates view compensation as a fundamental aspect of their job search.  

Knowing the salary upfront allows candidates to align their financial expectations and career goals with the open role. Explicitly stating the salary information also saves time and resources since only those candidates who accept the listed range would continue with the hiring process. Considering this, it’s your responsibility as a leader to keep your salary range competitive in your current industry and job market.  

Read More: Salary Guide 2024  

Hire Top Talent through Focus People  

As a staffing and recruiting company, we are knowledgeable in talent acquisition. Using our years of experience, Focus People is confident that we can provide exceptional professionals for your business needs.  

From efficient processes to tailor-fit solutions, we are the staffing experts who can help fill your ranks with top talent. Contact us today to learn more!   


  1. “State of Remote Work 2023.” Buffer, 2023,  
  1. “New Study Unveils Surprising Must Knows for Job Seekers and Companies Looking to Hire.” PR Newswire, 1 Jun. 2016, 

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