From Intentions to Impressions: How to Answer “Why Do You Want to Work Here?” 

From Intentions to Impressions: How to Answer "Why Do You Want to Work Here?" 

During a job interview, one question that often catches candidates off guard is, “Why do you want to work here?” This seemingly simple question is designed to assess a candidate’s level of interest, preparation, and alignment with the company’s values and goals.  

Crafting a thoughtful and compelling response to this question can significantly enhance your chances of landing the job. In this article, we will delve into the key aspects of answering this question and guide you on how to impress potential employers with your answer. 

What Are Employers Looking for When They Ask This Question? 

According to a report by Zippia, it costs about 40 percent of an employee’s base salary to hire a new employee.¹ When it comes to hiring, employers invest a significant amount of time and resources to find the perfect match. It’s only reasonable for employers to do everything they need to find the right candidate. 

During the interview, recruiters often ask a series of questions wanting to know several things—and include the question, “Why do you want to work here?” It usually answers the question: 

  • Have you done your research? Do you understand the company? 
  • Do you know their products or services—target market, competitors, achievements, or industry? 
  • Are you attracted to the company? What is it that stands out to you? 

Employers want to hire individuals who are genuinely interested in their organization, not just any job. They want to see that you have thought about the opportunities and potential growth within the organization and how it aligns with your long-term plans. 

They want to know how you can positively impact their team and contribute to their success. Because of the time and resources they invest into hiring and training new employees, employers want to ensure you’re genuinely interested in a long-term commitment. 

Preparation Is Key When Answering, Why You Want to Work for a Specific Company 

To successfully answer this interview question, here are a few things to put into consideration: 

1. Research the Company 

Prepare for the interview questions, and before the meeting, research the company you’re applying to thoroughly. Learn about the following: 

  • Mission 
  • Values 
  • Products 
  • Services 
  • Recent achievements 
  • Industry position  

This knowledge will enable you to demonstrate genuine interest and align your response with the company’s objectives. Showcasing that you have taken the time to understand the organization’s unique qualities will set you apart from other candidates. 

2. Highlight Your Skills and Expertise 

When answering the question, connect your skills and expertise to the specific needs and requirements of the company. Explain how your experiences and qualifications align with the role and how you can contribute to the organization’s success.  

Emphasize the value you can bring to the company, whether through technical proficiency, problem-solving, or interpersonal skills. Demonstrate how you can make a positive impact, showcasing your suitability for the position. 

3. Express Passion and Motivation 

Employers seek individuals who are passionate and motivated about their work. Use the opportunity to express your enthusiasm for the company, its industry, and the role you’re applying for.  

Explain why you’re genuinely excited about the opportunity and how it aligns with your long-term goals. Avoid generic statements; instead, provide specific examples of why the company’s mission, products, or services resonate with you and ignite your passion. 

4. Connect Personal Values and the Company’s Goals 

While showcasing your skills and enthusiasm is important, remember to establish a connection between your values and the company’s goals.  

Explain how the company’s mission aligns with your values and career aspirations. Demonstrate that you’re not only seeking a job but also a meaningful and fulfilling career opportunity that resonates with your personal beliefs. 

5. Emphasize Professional Growth 

Every employer wants to hire candidates who are eager to learn, grow, and develop professionally. Express your interest in the company’s commitment to professional growth, how the position aligns with your long-term career goals, and how the company can provide opportunities for career advancement. 

Incorporate specific details about the company that you discovered during your research. This may include recent projects, initiatives, or company values that resonate with you. It shows that you’ve taken the time to understand the organization deeply. 

Guideline and Template on How You Can Improve Your Answer 

Crafting a compelling answer to the question, “Why do you want to work here?” can significantly enhance your chances of success during job interviews. Here are a few sample answers you can use to structure your own. 

1. Research-Based Response 

I’ve done extensive research on your company, and I’m genuinely impressed with the innovative solutions and positive impact you’ve made in the industry. Your commitment to excellence, customer satisfaction, and forward-thinking aligns perfectly with my own values. I believe working here would provide an exciting opportunity to contribute to your mission and be part of a dynamic team. 

2. Passion for the Industry 

I’ve always had a deep passion for Cybersecurity, and your company represents the pinnacle of success and innovation in this field. The opportunity to work alongside industry leaders, learn from the best, and contribute to the growth and development of the industry is fascinating to me. I’m eager to be part of a team that’s driving positive change and shaping the future. 

3. Company Culture Fit

During my research and conversations with current employees, it became apparent that your company fosters a culture of collaboration, creativity, and continuous learning. I thrive in such an environment where diverse ideas are encouraged, and employees are empowered to make an impact. The supportive and inclusive nature of your workplace strongly resonates with me, and I believe I can thrive and contribute significantly to your team.” 

4. Personal and Professional Growth 

I’m drawn to this opportunity because I see it as a chance for tremendous personal and professional growth. Your company has a reputation for investing in employee development and providing ample opportunities for advancement. The thought of working in an environment that challenges me to constantly learn, improve my skills, and take on new responsibilities is something I find incredibly motivating. 

5. Admiration for Company Achievements 

I’ve been following your company’s journey for some time, and I’m genuinely impressed with the milestones you’ve achieved. From the groundbreaking products/services you’ve introduced to the impactful initiatives you’ve undertaken, it’s clear that your organization is at the forefront of industry advancements. Being part of a team that consistently pushes boundaries and accomplishes great things is a compelling reason for me to join. 

Additional Tips: Things to Avoid When Answering the Question 

It’s important to be mindful of certain pitfalls that can detract from your response. Here are some things to avoid: 

1. Vague and generic answers. 

Providing generic responses like “I need a job” or “I heard good things about the company” will not impress the interviewer. Instead, be specific and provide concrete reasons for your interest in the company. 

2. Lack of preparation. 

Failure to research the company thoroughly before the interview is a major mistake. Employers want to see that you have taken the time to understand their organization, values, and industry. Without this knowledge, your response may lack credibility and come across as disinterested. 

3. Focusing solely on personal benefits. 

While discussing how the role aligns with your career goals is important, avoid coming across as self-centered. Instead, strike a balance between personal and company benefits. Emphasize how your skills and aspirations align with the company’s objectives, emphasizing the value you can bring to the organization. 

4. Criticizing previous employers or jobs. 

Avoid using this question as an opportunity to vent about previous negative experiences. Stay positive and focus on the opportunities and positive aspects the new company can offer rather than dwelling in the past. 

5. Exaggerating or lying. 

Honesty is crucial during a job interview. Avoid embellishing your qualifications or making false claims about your interest in the company. If your answer lacks sincerity, it may raise red flags for the interviewer. 

6. Not connecting your skills and experiences. 

It’s important to demonstrate how your skills, experiences, and qualifications align with the position’s specific requirements and the company’s needs. Failing to make this connection can make your response appear generic and disconnected from the job you’re applying for. 


Searching for a job can often be tedious, especially when your efforts don’t yield the desired results. What if you could delegate this process to someone else and focus on other important activities? 

Focus People can assist you. Our team comprises adept recruiters committed to connecting candidates with excellent employers and job opportunities that align with their preferences. We ensure that not only do you discover a job you’re passionate about, but you also receive equitable treatment, prioritize your well-being, and access a variety of perks. 

Reach out to us today and uncover the ideal job that fulfills your requirements and aspirations. 


1. Boskamp, Elsie. “25+ Crucial Average Cost Per Hire Facts [2023]: All Cost Of Hiring Statistics” Zippia, 16 Feb.2023, 

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